What is a lookbook?
A print catalog showcasing a designer's new collection// the styling of their garments. - Tends to be a certain series/season/range.
A lookbook helps a designer to convey their new collection in an intriguing marketable way, enticing customers to buy into their new collection.
Identifying the Characteristics of a Lookbook:
Title page/front cover
Styles/outfits
Info about the brand
Info about the materials and production
Prices and product names
Colour theme/scheme
Collection name/season
Back cover
Brand identity/ethos
Slogan
Web link
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