LOOKBOOK RESEARCH & PLANNING

What is a lookbook?

A print catalog showcasing a designer's new collection// the styling of their garments. - Tends to be a certain series/season/range.

A lookbook helps a designer to convey their new collection in an intriguing marketable way, enticing customers to buy into their new collection.

Identifying the Characteristics of a Lookbook:

• Title page/front cover

• Styles/outfits

• Info about the brand

• Info about the materials and production

• Prices and product names

• Colour theme/scheme

• Collection name/season

• Back cover

• Brand identity/ethos

• Slogan

• Web link