In this weeks CAD lesson we started to look at the concept of fashion lookbooks, gathering inspiration by looking at existing ones e.g. from Zara and other large fashion brands, exploring the common and key features that are included in them.
Identifying Key features of a look book:
Title page/front cover
Styles/outfits
Info about the Brand
Info about materials and production
Prices and product names
Color scheme/theme
Drawings
Videos
Collection name/season
Back cover
Brand identity / ethos
Slogan
Web link
We were then given a series of photos to organise into an arrangement whereby the pictures link nicley to one another across the format pages we created using Adobe indesign. Throughout this, we began to play around with format options and how we can design and make the lookbook our own to further lead onto creating our own individual ones.
I’m excited to continue to learn more about graphic design and look books in order to be able to utilise these skills for the presentation of my own fashion work!
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